GENERAL MERCHANDISE NEWS
Crafty Brits darn the VAT hole
3 March, 2011 | by Retail Bulletin
Visits for arts & crafts equipment increased by 58%
There have been significant rises in searches for sewing equipment such as sewing machines (+302%), sewing patterns (+504%) and sewing fabric (+108%). Knitting and jewellery making have gained popularity as well, as shown by a 200% growth in searches for jewellery-making equipment and 50% for knitting yarns and needles.
Twenga’s figures confirm the trend led by knitting celebrities such as Sienna Miller and Cameron Diaz has taken hold in penny-pinching 2011.
