GENERAL MERCHANDISE NEWS
Costa Coffee hires brand and innovation director
30 July, 2013 | by Retail Bulletin
Costa has appointed Carol Welch to the role of brand and innovation director.
Welch will join the coffee chain at the end of the month from the Jordans and Ryvita Company, which is owned by Associated British Foods.
In her new role, Welch will report directly to Costa managing director Christopher Rogers.
Rogers said Welch was joining the company as it moves to the next stage of growth as part of plans to double the size of the business to £2 billion system sales in the next five years.
Welch added: “Costa is a fantastic brand and a young and vibrant business. Brand growth has come through staying ahead of customer needs and delivering innovative solutions with excellence. I’m very excited to be part of the next stage of Costa’s journey.”
