Consumers are gearing up for World Cup fever
Over 40% of a selected group of consumers across the Big 5 European countries have already purchased or intend to purchase an official national team shirt for the World Cup 2006, claim NPD Sports Tracking Europe.
Some 14% of the 5,000 consumers interviewed have already purchased a national team shirt, and a further 30% say they will be purchasing an official national team shirt in the run up to the World Cup 2006. Sport specialist market intelligence company, NPD Sports Tracking Europe, in association with fieldwork partners Research Now, interviewed 1,000 consumers in each of the five largest European countries – UK, France, Germany, Italy and Spain – asking a number of questions related to the World Cup 2006.
It is perhaps no surprise that more consumers in the UK than other countries claim they have already purchased an official national team shirt for the World Cup – 21%. A further 34% state they will buy one before the World Cup.
The same proportion of consumers in Italy suggest they have or will buy an official team shirt, 55% claiming as such.
Are French and Spanish consumers really less passionate about the beautiful game? Only 30% of the French claim they have or will purchase an official team shirt, compared with 37% in Spain and 41% in Germany.
A small proportion of consumers interviewed in each country do not support that national team of their residence. The data is extracted from a recent online study conducted amongst 1,000 representative consumers per country in association with fieldwork partner Research Now.
