Co-operative Group to trial ATM marketing in-store
The Co-operative Group is to launch an ATM marketing trial in its stores.
The campaign will focus on Co-operative Food stores where customers using any of the Co-operative Bank’s cash machines in-store will receive a voucher on the back of their receipt for 40p off The Co-operative Truly Irresistible Chocolate Cake.
The Co-operative Bank has 1,600 ATMs in Co-operative Food stores, which the group says puts it in a unique position in the marketplace and increases its ability to cross-fertilise its approach to marketing.
The trial will run until 12 December and the group estimates that the campaign will be viewed 12 million times.
Helen Bridgett, head of strategy, insight & planning at The Co-operative Food, said: “With more than 70% of The Co-operative Bank’s cash machines located in our food stores, this marketing trial provides an excellent opportunity to encourage people to shop with us after withdrawing cash.
“We recognise the potential of the ATM as a media channel and, by testing the water with a money-off coupon, we’re targeting potential customers and showcasing one of our Truly Irresistible products.”
The Group say it will also look at promoting Bank and other Co-operative Group products and services through ATM marketing.
