Co-operative Group to launch pay-as-you-go mobile SIM card
The Co-operative Group has announced plans to introduce its first mobile pay-as-you-go SIM card.
The card will be launched in the spring in partnership with The Phone Co-Op – the only co-operative telecommunications supplier in the UK.
The Co-operative Group said the card will offer “highly competitive rates, transparent pricing and extensive UK coverage”, details of which will be announced at the time of launch.
Steve Murrells, chief executive for retail at The Co-operative Group, said: “We are delighted to be working with The Phone Co-op to offer one of the most transparent and competitive packages, which will challenge the industry with a more equitable charging structure.
Never Miss a Retail Update!“This exciting partnership with The Phone Co-op will utilise the strengths of both businesses to provide a mobile pay-as-you-go SIM card package that represents great value for Co-operative customers.”
Vivian Woodell, chief executive of The Phone Co-op, added: “We are really pleased to be working with The Co-operative Group on this new venture. Launching the first co-operative pre-pay SIM card is an important milestone for us.”
The SIM card will be available across the country in 2,800 Co-operative stores, as well as in participating stores in The Co-operative Retail Trading Group. Customers will also be able to order it by phone and online from The Phone Co-op.
