Co-operative Group hires Mike Bracken as chief digital officer
The Co-operative Group has appointed Mike Bracken as chief digital officer.
Bracken will join the group in October from his current dual role as the Government’s chief data officer and executive director of digital.
At the Co-operative, Bracken will be responsible for driving the group’s digital content and strategy with a particular focus on developing digital engagement with members.
Bracken has worked for the Cabinet Office as executive director of digital since 2011 and more recently was also appointed as the Government’s first chief data officer. Prior to that, he worked at Guardian News & Media as digital development director and also co-founded e-democracy site My Society and was a director at technical services company Wavex.
Richard Pennycook, Co-operative Group chief executive, said: “Mike brings with him outstanding and ground-breaking industry experience and will make a major contribution to our long-term recovery. His appointment is another clear demonstration that we are attracting the best talent in Britain as we rebuild our business.”
Bracken added: “I’m delighted to take on this exciting role with the Co-operative. The Group’s ambition to deliver an improved digital experience for members will be fundamental to achieving the rebuild programme it has embarked upon.”
In his new role, Bracken will report directly to Pennycook and will sit on the group executive committee.
