Co-operative Food enlisted to supply British troops overseas
The Co-operative Food has begun supplying the Navy, Army and Air Force Institutes with its own-brand frozen food products which will be served to British troops at military bases around the world.
The new contract with NAAFI, a first for The Co-operative Food, will also see the retailer’s food being sold in NAAFI stores in Gibraltar and in far-flung outposts such as Brunei and the Falkland Islands.
The frozen foods deal will include top sellers, such as breaded cod fillets, southern fried chicken portions, chicken and mushroom pies, lamb shanks in mint gravy, ice cream – and a 12-strong selection pack of Indian foods.
Steve Murrells, chief executive for retail, at The Co-operative Group, said: “This is the first time The Co-operative Food has worked with NAAFI, but we are delighted to be working with them so British troops, and their families, can continue to enjoy our much-loved products – no matter where they are in the world.
Never Miss a Retail Update!“Many of them come from areas of the UK, which already have a local Co-operative food store, so seeing our products in the NAAFI store will bring a little bit of Britain to wherever they are stationed – even in the middle of the Atlantic.
“The NAAFI does a terrific job in providing British servicemen and women and their families with a ‘taste of home’, so The Co-operative is pleased to have become part of that team.”
