Clas Ohlson chooses Dubai for first store outside of Europe
Swedish homewares retailer Clas Ohlson will open its first store outside of Europe this week with the launch of a new store in Dubai.
The retailer has signed a franchising agreement with SYH Retail to establish Clas Ohlson’s retail concept in the GCC region where it plans to open at least 20 stores over the next five years.
The first store will be situated in Dubai’s Mirdif City Centre, one of the largest shopping centres in the GCC region. A second store will open in the region in 2014.
Clas Ohlson chief executive and president Klas Balkow said: “We very much look forward to the opening of the first Clas Ohlson store outside of Europe. In addition to growing our business into a new market, the store in Dubai also enables us to expand via franchising for the first time.”
The Dubai store will open on 30 April with the grand opening including elements from a traditional Clas Ohlson opening event such as Swedish folk music and traditional Dalecarlian horses.
