Clarks Shoes announces a major high street roll out with ‘CROWD’
Clarks improves customer engagement and drive sales with CROWD, a smart Wi-Fi and customer analytics solution.
Enterprise Mobility specialist Jade Solutions is intent on having a major impact on the retail landscape after securing a 566 store roll out with Clarks shoes. Jade will be implementing its new flagship technology solution CROWD, an ever evolving smart Wi-Fi and customer analytics solution incorporating several marketing leading technologies.
Clarks sanctioned the full roll-out following a successful 25 store trial leaving Jade Solutions managing director Mark Brackley excited about the development of CROWD and the new partnership with Clarks Shoes.
Brackley said: “It was really pleasing to see the benefits CROWD delivered during the store trial and we are absolutely delighted to be working with such an iconic retailer as Clarks. CROWD really has multiple benefits to retailers. It can not only help improve marketing and in-store promotions, but it also enables strategic decisions by delivering unprecedented insights into customer behaviour. Ultimately CROWD delivers a more personalised engagement with customers and I think this is what sets the solution apart.”
In a five month roll out programme, the Jade team will be installing CROWD across Clarks’ diverse network of stores providing PSTN Lines, ASDL circuits, Routers, POE Switches, as well as over 1700 Aerohive AP121 access points.
Stephen Foulser, UK & ROI region director for Clarks Shoes, said: “Understanding consumer needs is at the heart of everything we do at Clarks. The CROWD solution provided by JADE will deliver enhanced customer engagement and insight, which will in turn drive revenue. We engaged Jade Solutions to be our delivery partner as they could provide a fully managed solution whilst delivering phase one of the digital transformation across our stores.”
Clarks has signed a three year managed service contract with Jade supporting the CROWD solution which will include service desk support seven days a week for both staff and consumers. Inclusive in the contract, Jade will also manage the deployment and integration of 2000 LG tablets and deployment of the MOKI MDM platform to manage the Clarks tablet estate, with a three year maintenance solution included for the tablets.
As well as customer engagement, the CROWD platform provides a range of customer behavioural analytics, including store front and in store footfall, location analysis and dwell times, allowing retailers to assess local, regional and national performance.
“We are currently talking to several retail groups about CROWD and one of the most appealing features to them is the fact this solution is future proof, with our team constantly adding new features through technology integration,” Brackley continued. “Retailers also see value in how the platform allows for personalised customer engagement through Wi-Fi social log in allowing unprecedented interaction with customers and their wider social network. I believe CROWD is a real game changer for the retail industry, simply because the solution can positively affect nearly every aspect of a retail operation.”
With retailers keen to embrace new technology, CROWD provides the platform to be at the forefront of customer engagement right now in the present and also in the future.
