Claire’s evolves beauty category with new product offering
Claire’s is evolving its beauty category with the launch of C by Claire’s, an exclusive range of fragrances and body care products.
The move follows the success of the accessory retailer’s existing body care product collection.
The range will include foaming moisturisers, bath products, body scrubs and fragrances, as well as hair and body mists with scents including Cherry Bliss, Cloudberry Fizz, Watermelon Kiss, and Salted Caramel. Claire’s is also introducing a new signature fragrance called Be The Most.
Meghan Hurley, vice president of marketing at Claire’s, said: “At Claire’s, we continually seek innovative ways to engage with our consumers and provide the products, categories, and experiences that excite them.
“We know beauty is a space that our Gen Zalpha consumers are passionate about, and we’re thrilled to give them another avenue to express themselves through this new collection.”
