Christmas retail campaign set to boost Birmingham’s footfall
Retail Birmingham has unveiled its ‘Shopping in Birmingham’ Christmas campaign.
With Birmingham matching London with a John Lewis, Selfridges, House of Fraser and Debenhams store within a five minutes’ walk of each other, as well as a Harvey Nichols, the city is aiming to highlight its status as a leading destination for Christmas shopping.
Going live on 16 November, the campaign will include regional advertising, digital, outdoor media, and radio promotions voiced by Birmingham-born actor Adil Ray.
Steve Hewlett, BID manager at Retail Birmingham, said: “The Christmas period is one of the most important times of the year for retailers so we wanted a campaign that would support that and position Birmingham city centre as the first choice for Christmas shopping.
“The major retail developments in Birmingham this year have positioned the city as a first choice shopping destination and our campaign aims to encourage shoppers to visit Birmingham and enjoy the big names, department stores, independents and food and drink outlets that it has to offer.”
Retail Birmingham will also be working with the Birmingham Community Gospel Choir which will be providing the soundtrack to the campaign. Voted BBC Songs of Praise Gospel Choir of the Year 2015, the choir will perform the 1990 hit song All Together Now.
The track was recorded at Highbury Studios in Kings Heath which has recorded albums for Duran Duran and Ocean Colour Scene.
Choir director, Maxine Brooks, who has worked with the likes of UB40, Cliff Richard, Soul 2 Soul and Mica Paris, said: “After our BBC Songs of Praise win, we were delighted to be asked to represent our own city again in Retail Birmingham’s Christmas campaign. This campaign is all about promoting the greatness of our city, which is something the choir is extremely passionate about.”
