Charlotte Tilbury to open its biggest-ever flagship in London’s Covent Garden
Charlotte Tilbury is to open a significantly upsized store in London’s Covent Garden early next year.
The news follows the success its existing site in the area in James Street, which opened as the make-up brand’s first-ever store in 2015.
The new shop will be housed in a more prominent anchor unit on the corner of the Royal Opera House and James Street and will be triple the size of the current shop at 4,300 square feet.
Home to the brand’s biggest Beauty Wonderland globally, including its first Pillow Talk Bar, the store will stock an increased range of skincare, make-up and fragrance products.
It will also feature the brand’s first Skin Spa, which will offer four different facial treatments, exclusive to Covent Garden.
Meanwhile, Charlotte’s Pillow Talk Parlour and Charlotte’s Beauty Boudoir will offer hosting spaces for group masterclasses, influencer and press events, as well as personal celebration events for customers.
Charlotte Tilbury, founder, said: “This really is the beauty store of the future – it has education, futuristic tech, instagrammable moments, themed worlds and bookable areas! Everyone will walk out of this beauty universe feeling like the most beautiful and confident version of themselves.”
The new store will complement the varied selection of beauty brands already present in the Covent Garden area, including Aēsop, Chanel, Creed, Diptyque, Elemis, Glossier, Guerlain, Jo Malone London, MAC, Miller Harris, NARS, Penhaligon’s, Space NK, and Tom Ford.
Michelle McGrath, executive director of Shaftesbury Capital, said: “Charlotte Tilbury has been a cornerstone of Covent Garden’s beauty offer since it opened in 2015, so we are delighted to announce that it will be strengthening its presence further with this latest upsize and relocation.
“The continual investment demonstrated from the beauty powerhouse is evidence of the strong collaborative approach between Shaftesbury Capital and our partners, and cements Covent Garden’s position as a leader in the UK beauty and wellness landscape.”
