Chantecaille expands global presence with Tmall
The Chantecaille luxury skincare and cosmetics brand is expanding in Asia through a new domestic partnership with Tmall, China’s leading online retail platform.
In a statement, the brand said the move will solidify its presence in the Chinese market.
Founded by Sylvie Chantecaille, the brand was acquired by Beiersdorf in February 2022 and since then has been accelerating its global reach through several market expansions.
Vincent Warnery, chief executive of Beiersdorf, said: “Tmall offers a seamless shopping experience and unparalleled reach for Chantecaille’s innovative beauty. The new market opening strengthens Chantecaille’s position in China, bolstering our commitment to the Chinese consumer.”
The new store on TMall will feature detailed product information, exclusive offers, and tailored recommendations to enhance the shopping experience.
Emily Coleman, chief executive of Chantecaille, said: ” We believe there are consumers across China who have appetite for luxuriously clean beauty, which is what makes Chantecaille so unique.
“Under our ‘Beauty with Impact’ ethos, they will have greater access to our high-performance botanically powered skincare & makeup formulations which remain cruelty-free and vegan-friendly.”
Pop-up experience in Shanghai
Chantecaille will also host an exclusive pop-up experience, ‘Maison Chantecaille’ in Shanghai’s prestigious Xintiandi. The first-of-its-kind for the brand, it will offer Chinese shoppers the opportunity to explore and purchase Chantecaille products in an immersive, luxurious setting. Visitors will also have the chance to learn more about Chantecaille’s commitment to natural and botanical ingredients.
Following this, Chantecaille will extend the ‘Maison Chantecaille’ experience with a three-month commercial pop-up in Shanghai.
Patricia Ho, Asia general manager of Chantecaille, said: “Our pop-ups in Shanghai will offer a unique and engaging way for consumers to discover our products, learn about our brand’s ethos, and enjoy a luxurious in-person shopping experience.”
