Casafina launches new integrated advertising campaign
Online homewares retailer Casafina has launched a new integrated advertising campaign called Room to be Different.
Running across TV, print and online, the campaign has been created by Haygarth with the aim of showing how the Worldstores members-only boutique can help shoppers find items that help bring their personal style to life.
The 30 second TV advert runs across Channel 4 and Sky from 16 March and looks to emphasize the ease with which users can browse and view ‘looks’ and ‘styles’ rather than promote individual products.
Print creative running in the national press will feature shots of the different ‘looks’ that can all be applied to the same room with Casafina’s range, and will be tailored to each publication.
Julie Fawcett, head of Casafina, said: “We’re excited to be rolling out the Room to be Different campaign and to highlight just how easy it is to shop for items to create a home that makes you, you, with Casafina. Everyone has their own personal sense of style, and Casafina is committed to helping shoppers find the perfect items to fit with their own taste.”
Steve Rogers, executive creative director at Haygarth, added: “Here at Haygarth we know that some of the best ideas are the simplest and the ‘Room to be Different’ campaign is just that; celebrating individuality and a unique sense of style. Key to this was really bringing these ideas to life and TVR is the perfect format for this seeing a user swipe through beautifully shot rooms in an inspiring 30” spot.”
