Carpetright unveils concept stores as part of brand transformation
Carpet and floor coverings retailer Carpetright has launched four new concept stores as part of the first stage of a national brand revitalisation strategy.
Existing stores in Clapham, Tunbridge Wells, West Thurrock and Reigate have all been revamped as the retailer looks to take a more innovative approach to store design.
Carpetright said the four sites will provide an opportunity for the brand to trial new methods of consumer engagement that will shape a broader in-store design to be potentially rolled out across the remaining 590 shops in the UK, Belgium, the Netherlands and Republic of Ireland.
The new stores have been designed by retail creative agency True Story with a focus on placing the needs of the customer at the heart of the shopping experience.
The stores will feature interactive digital screens, inspiration zones, browsing columns and plinths, and 3D living areas to help illustrate how a home can be transformed through a variety of flooring solutions.
Carpetright chief executive Wilf Walsh said: “Since 1988 we have worked hard to consistently bring our customers innovations in flooring to meet their evolving needs and expectations. This is the next chapter in this journey and forms part of our wider strategy to update our brand. With these new concept stores we aim to showcase to our customers the transformational effect flooring can have on people’s homes.”
Carol Jones, general manager of Carpetright Clapham, added: “I’m so pleased that Clapham has been chosen to play host to one of our new concept stores. We’ve been on the high street here for nine years, and in that time we’ve been proud to give our customers a high quality, friendly and end-to-end service, whilst offering the choice and brilliant value of a large national brand. We’re really excited to see how customers respond to the new look.”
