Budgens to sponsor British Food Fortnight
C-store operator to highlight local produce offer
Convenience store group Budgens will be highlighting its commitment to local food and drink with its sponsorship of British Food Fortnight, taking place from September 18 to October 3.
Budgens is a flagship sponsor of the event, along with Business in the Community, which champions local sourcing as part of its Rural Action Campaign. Also taking part are organisations, including government and educational bodies, restaurants, chefs and tourist attractions.
The key focus of this year’s event is on bringing food and nutrition to the classroom, aiming to make young people more aware of the diverse range of food available in Britain and of the health benefits and pleasure of eating quality, fresh, seasonal and regionally distinct produce.
Budgens will featuring in store point of sale material highlighting distinctly British products, as well as special offers on its fortnightly promotional leaflet, and additional support in the Anglia region, where the retailer has a large number of stores.
Alexia Robinson, British Food Fortnight’s organiser, said: “Budgens is an excellent example of how retailers can play a powerful role in making quality local food and drink easily accessible to the consumer.
“British Food Fortnight is all about encouraging retailers and producers to be proactive in educating the public – and in particular young people – about the diverse and delicious range of food in Britain. This is something that Budgens’ stores champion within the communities they serve and they are therefore a perfect partner for the national celebrations.”
Stephanie Rice, Budgens marketing director, said: “We’re proud to be associated with British Food Fortnight and pleased that the organisers noticed what we are already doing to support British producers and approached us, seeing us as a good fit with the spirit of the event.”
