BTHA launches awards for excellence
Design, marketing & communications in the spotlight
The British Toy & Hobby Association (BTHA) MAX-IT awards focus attention on achievement and excellence in design, marketing and communications across the toy industry.
The awards aim to recognise individuals and companies who have displayed outstanding innovation and excellence in 2004-whether large or small operations. They also aim to excite talented personnel inside and outside the business about working in the field of hobbies, games and toys.
Any design, a PR or marketing campaign that fulfilled its brief and made the industry and public excited is eligible. Whether it is the brilliant design work on a particular product or the work that a company does within its community, the BTHA would like to receive nominations. The MAX-IT awards will reward those who have attained a level of excellence, innovation, and responsibility.
[b]Categories for nomination[/b]
[L]Best new toy design in 2004 [/L]
[L]Best new game or hobby design in 2004 [/L]
[L]Best executed new product launch[/L]
[L]Best PR campaign in 2004[/L]
Products need to have been introduced or launched to market in 2004. Visit http://www.btha.co.uk or call 020 7701 7271. Nominations must be received by 1st March 2005. The MAX-IT awards will be presented at the BTHA annual meeting on Thursday May 26 2005 in London.
