British Fashion Council to launch pop-up shop during London Fashion Week
The British Fashion Council is to launch its first pop-up shop this month as part of the London Fashion Week celebrations.
Opening from 13 to 22 September, the pop-up will be set across two rooms in the West Wing of the ground floor of Somerset House. The shop will sell autumn/winter 2013 ready-to-wear collections, as well as a range of accessories and shoes. Brands featured will include Markus Lupfer, Bella Freud, Sophia Webster, Prism, DJ by Dominic Jones, Zoe Jordan, Lulu & Co. and House of Holland.
The space has been designed by set designer Robert Storey, with the logo created by renowned artist Sir Peter Blake.
BFC chief executive Caroline Rush said:: “The Shop at London Fashion Week will be the first of its kind and will present capsule collections from eight of the biggest names in British contemporary design. With the creative conceived by one of the world’s most renowned British artists and the space crafted by one of the most exciting names at the helm of set design, this project celebrates UK-based talent from varying disciplines bringing it together in a living, breathing space.”
The shop will also play host to a series of pop-up events including flash sales, musical performances, readings, interviews and guest appearances.
