Bristol’s Park Street launches social media campaign to attract shoppers
The Park Street shopping district in Bristol has launched a new social media strategy called SocialiStreet to generate traffic and engagement for its retailers and other businesses.
The strategy has been devised by sector experts Destination CMS in conjunction with commercial property firm Colliers International. It follows the launch of a similar project by DCMS in Scotland’s Perth last year which uses Twitter, Facebook, LinkedIn and other social media channels to stimulate activity and regenerate the High Street.
Colliers International retail specialist Dan Johnstone said Park Street had been chosen for the project as it was a recognised shopping destination with a strong community and a large number of independent retailers.
He said: “Park Street is often described as the UK’s hippest street – and boasts a reputation for high end independent shops alongside a number of big name food and beverage operators including Nandos and Jamie’s Italian.
Never Miss a Retail Update!“These outlets have clear appeal for the younger generations who rely on social media to source just about everything from the latest designer jeans to a coffee on the way home from work.”
Johnstone added that the campaign would aim to engage with people through a combination of news, events and promotions with the focus “very much on fun”.
