Boux Avenue appoints new brand and marketing director

Boux Avenue, the lingerie brand launched by Theo Paphitis earlier this year, has appointed Lorna Perrin as its brand and marketing director.

In her new role, Perrin will oversee the brand’s strategic direction and also drive growth of the company’s multi-channel business both in the UK and internationally.

Prior to joining Boux Avenue, Perrin was marketing and PR director at French Connection where she initiated the fashion retailer’s award winning ‘The Man/The Woman’ campaign. 

Last week Boux Avenue opened its seventh UK store in Gateshead’s Metro Centre.

RELATED ARTICLES