Boots to be official beauty partner for latest series of Love Island
Boots is set to be the official beauty partner of ITV2’s Love Island for the sixth series in a row.
For the latest series this summer, the retailer will exclusively stock the villa with over 1,700 beauty products spanning premium makeup, fragrance, skincare, suncare, grooming, indulgent bathing, haircare lines and more.
These will include new-to-Boots brands such as Milk Makeup, Theo Beauty Crop and Natural Collection, as well as existing brands Fenty, No7, Soltan, The Inkey List and Urban Decay.
Boots will also be making it easy for viewers to shop for the products through the Love Island app and at boots.com. In addition, a Boots x Love Island Beauty Box will be available later this summer.
Peter Markey, chief marketing officer at Boots, said: “We’re thrilled to be returning as the official beauty partner for Love Island for the sixth series in a row.
“We know how much viewers love seeing the latest beauty brands in the villa, so we’ve made sure we have an incredible line-up for the Islanders to enjoy and experiment with this summer.
“Expect to see some exciting deals as part of this year’s partnership that will make villa favourites more accessible than ever before, so shoppers can recreate the Love Island look for themselves at home.”
Boots will be supporting the partnership by continuing its “Find the Ones” marketing campaign to help shoppers discover the products seen on the show. Customers will also be able to take a seat in Boots very own beach hut at Boots Covent Garden on 11 June 2024.
The first episode of this year’s Love Island will air at 9pm on Monday 3 June on ITV2 and ITVX.
