Boots partners with Netmums
Boots has teamed up with parenting website Netmums in a six-figure annual partnership as the health and beauty retailer looks to drive awareness of its baby expertise.
Beginning this week, the venture will see Netmums and Boots combine their content and expertise to launch a fully integrated partnership across the Netmums brand online, on social, on mobile and in store.
The partnership will include a Boots branded tab on the Netmums navigation bar with users able to access exclusive content linking with seasonal Boots promotions. There will also be co-registration for Boots Parenting Club for Netmums members.
Alongside promotion for the Boots Parenting Club will be weekly on-site editorial features tying in with a series seasonal Boots promotions, as well as demographic-specific offers and user product trials for brand endorsement.
Rimi Atwal, managing director of Netmums, said: “Buying for your pregnancy, baby and child is all about trust – and this deal brings together the two must trusted names in parenting. With £1 in every £10 on the UK high street now spent by a Netmum, the partnership is a win for Boots, Netmums and parents alike. It offers genuine integration, native solutions and the high quality content Netmums is renowned for across all platforms, making both business sense and parents’ lives easier.”
