Boots opens beauty concept store at Battersea Power Station
Boots has opened a new beauty concept store at London’s Battersea Power Station as it continues to grow its market share in the category.
The 11,200 square foot space aims to offer a dermatology-led approach to skincare and beauty with over 250 beauty brands and a range of skincare services.
Leading dermatologist Dr Justine Hextall has trained the Boots in-store pharmacists to offer specialist advice for customers with skin concerns. This can include free one-on-one consultations in a private consultation space for a variety of conditions including acne, rosacea, eczema and psoriasis. In addition, Boots is planning to offer a private pharmacist prescribing service at the store and will be rolling out specialist skincare training to other locations.
Meanwhile, some 35 new Boots beauty specialists will offer in-store services such as free skin scans using a NEXA skin imaging tool, Dermalux LED light treatments, and professional scalp diagnosis.
Jenna Ward, head of beauty reinvention at Boots, said: “The new Boots Beauty store provides an exciting platform to test industry-leading skincare and beauty services and brands before introducing them to shoppers across the country.
“By combining Boots pharmacy heritage with our market-leading beauty offering, we can offer accessible and holistic skin care expertise on the high street in a way that’s never been done before.
“The opening of Boots Beauty marks a major milestone in Boots transformation of beauty on the high street.”
Beauty products offered will span the skin care, cosmetics, body care, hair care and fragrance categories, and will include brands that are new to Boots such as R.E.M Beauty, Kerastase, Shu Uemura and Bubble.
