Boots launches first web app
Boots has taken its first step into the world of web apps with the launch of its new Treat Street app for loyalty card customers.
Shoppers downloading the Treat Street Trolley Dash app game can take a ‘virtual’ walk down a shopping street, passing retailers such as eBay, New Look and Play.com as they collect prizes and avoid hazards. Gamers then try to achieve the highest score before the time runs out.
Dave Robinson, head of partnership marketing at Boots UK, commented:
“We’re delighted to launch Boots first web app and provide Advantage Card holders with a fun way to find out more about the Boots Treat Street shopping portal. We know our customers enjoy shopping and we’re sure they’ll enjoying playing with our app too.”
Established in 2010, Boots Treat Street enables Boots loyalty card customers to collect Boots Advantage Card points with every purchase they make online through the website.
