Boots introduces over 25 new beauty brands as it launches biggest ever beauty marketing campaign
Boots has introduced 25 new beauty brands over the summer as it continues to revamp the beauty shopping experience in its stores.
Brands added to the 500-strong line-up include the likes of Prada Beauty, Floral Street, Made By Mitchell, The Beauty Crop, Supergoop! and Beauty of Joseon.
Alice Rafferty, director of luxury beauty and cosmetics at Boots, said: “It is such an exciting time to be a beauty lover – the industry is evolving quicker than ever before, with new brands emerging and reaching cult-like status in a matter of weeks.
“As the home of beauty on the high street, we are committed to bringing the very best of beauty to our customers. We are welcoming more of the brands they want to see to our shelves and making the most in-demand products more accessible.”
Boots has now launched a major marketing campaign that invites people to “make more room for beauty products in their lives”. Called ‘Make More Room for Beauty’, it is Boot’s biggest ever dedicated beauty campaign and the first to mainly target beauty consumers aged under 35. This includes new media formats for Boots such as an eight-page barn door magazine advert and OOH special builds in key locations across London.
There is also a social strategy running across Instagram and TikTok with targeting through TikTok Search ads.
Pete Markey, chief marketing officer at Boots, said: “With an influx of more beauty brands than ever at Boots, it is the perfect time to launch our biggest ever beauty campaign.
“The new innovative formats we have introduced are unmissable and perfectly showcase the huge range of brands we now stock. I love the humour we’ve built into the films – I hope they raise a smile with customers as they try to make more room for the new beauty goodies they’ve picked up at Boots.”
Earlier this week, Boots announced that it had partnered with Just Eat to enable customers to have beauty and healthcare products delivered on demand.
