Boots launches new “Savvy Savers” campaign
Boots has launched a new value marketing campaign called Savvy Savers as it looks to tempt people to spend money on health and beauty products after Christmas.
Filmed using a dynamic photo booth mechanic dubbed “Snap Your Savings,” the advert aims to capture the excitement of customers as they share their recent Boots purchases and the savings they have made.
The advert will run until 11 February across TV, VOD, digital audio, DOOH, print, YouTube and social media.
Using first-party targeting for the first time, the retailer will be aiming to reach customers who have purchased low-cost items in specific categories such as dental care, skincare, haircare, toiletries, or cosmetics within the past year. It will also target shoppers with an average order value of £5 or less.
Never Miss a Retail Update!Pete Markey, chief marketing officer at Boots, said: “We know everyone loves bagging a bargain, particularly at this time of year, and at Boots we’re making it easier than ever for our customers to get the best for less.
“The new ‘Savvy Saver’ campaign celebrates that smart, shrewd mindset and the joy of finding the perfect product at the perfect price. Whether it’s a beauty essential, a healthcare must-have or a little treat, we’re committed to delivering incredible value across our entire range.”
This month Boots is offering deals including 50% off big brands like No7, Oral-B, L’Oréal, Colgate, Olay, Garnier, and Nivea, as well as up to half-price savings for Boots Advantage Card members on brands such as RoC, Champneys, Shea Moisture, Avène, Ted Baker, Cetaphil, Aussie, Eucerin and Vaseline.
Everyday essentials are also available at £2 and under from the likes of Dove, Lynx, Listerine and Radox and from £3 upwards from beauty brands such as 17, Mielle and Natural Collection.
