Bondi Sands appoints first chief tanning officer
Australian tanning brand Bondi Sands has appointed Colt Paulsen as its first chief tanning officer.
Known as the ‘Gay Man With A Spray Tan’ on social media, Paulsen will serve as a brand ambassador for the business through activities such as events, international brand pop-ups, QVC programmes, and visiting Australia on a “heritage brand” trip. He will also join the brand’s executive leadership team to “bring fresh vision and foresight.”
Bondi Sands said Colt will be “crucial to furthering the brand’s self-tanning DNA” and will offer tanning education to guide consumers on how best to apply the brand’s sunless tanning products.
From growing up in a rural town of 4,000 people, the 27-year-old Nebraska native now has a social media following of over a million,
Alexandra Peek, Bondi Sands chief marketing officer at Bondi Sands, said: “When we were evaluating our current executive team, we knew we needed the tanning authority on board with a persona as iconic as our Bondi Beach-inspired tan. We’re thrilled to have Colt play a pivotal role in broadening our impact and bringing the Australian glow to the world.”
Paulsen added: “I’ve been a huge Bondi Sands fan for years now, so to be Bondi Sands’ first-ever CTO is a true honour and a privilege – I’m thrilled to be a part of the biggest tanning brand in the world.”
