Bio-Synergy teams up with Pace Partnership London to take its brand to Japan and South Korea
Bio-Synergy, the UK based supplements and sports nutrition company, is partnering with Pace Partnership London to take its brand to Japan and South Korea.
The company is known for supplying customers, including Hollywood celebrities and NASA astronauts, with innovations in supplements and DNA testing kits. The latter enable people to understand everything that their genes can tell them about their health, athleticism, potential health risks, diet and nutrition.
Daniel Herman, founder and global chief executive of Bio-Synergy, said: “As we continue to expand globally, Japan and South Korea are two key territories for the brand.
“We believe our DNA testing kits are the most advanced in the market and alongside our rich heritage of providing the very best in sports supplements and nutrition, we are delighted to have partnered with PPL to bring the brand to the region.”
Pace Partnership London has established a base for its APAC operation in Tokyo which is led by Tatsuo Yata as the newly promoted APAC managing director. Yata will also head up Bio-Synergy Japan and South Korea to establish the brand in two of the world’s biggest sports supplement markets.
Ryan Llewellyn-Pace, founder and global chief executive of Pace Partnership London, said: “This is an incredible moment for our operation in the APAC region. Bio-synergy is leading the way with its DNA testing kits. Tatsuo Yata brings a wealth of experience in the area and will lead a strong team to drive Bio-Synergy in both territories”
