Bijou Brigitte to expand into Saudi Arabia
German fashion jewellery brand Bijou Brigitte is to expand further internationally by launching in Saudi Arabia.
With 1,100 stores across Europe and the USA, the retailer is partnering with franchise retailer Alhokair to make its Middle Eastern debut.
Roland Werner, chief executive of Bijou Brigitte, said: “Taking our brand to new consumers is a core objective for the Bijou Brigitte Group. Alhokair’s paramount position in retail markets across the Middle East, North Africa, Central Asia and Caucasus regions mean that we are guided in this ambition by very capable hands. We are looking forward to introducing Bijou Brigitte to a whole new audience, and a long and fruitful partnership with Alhokair.”
With headquarters in Hamburg, Bijou Brigitte emplys more than 3,000 people and reported sales of around €357 million in 2013.
