Be More Geek joins line-up at Sunderland’s The Bridges
Be More Geek, a fast growing chain that caters for fans of movies, TV shows and anime, has chosen Sunderland’s The Bridges for the opening of its fourth store.
The shop will offer a range of merchandise, collectables, costumes and homeware in a unit next to Smiggle and Bodycare.
Be More Geek managing director James Gee believes the success of the company is down to customer loyalty and brand awareness. He added: “We have also developed excellent relationships with a number of different suppliers, fine tuning our stock offering and concentrating on licenses that our customers love, such as horror, anime and Funko POPs to name a few.”
The Sunderland store will also feature one of the company’s signature murals from North East artist Creative Ginger.
Looking ahead, Gee said: “We have an exciting three year growth plan, have bolstered our head office team and have upgraded our systems. We have also moved into a new purpose-built head office all with the aim of supporting our expansion plans both inside and outside of the North East.”
Karen Eve, centre director at The Bridges. said: “We are really delighted to have been chosen by Be More Geek and know that they will be extremely popular. They are already a massive regional success story and we are very pleased to be part of their journey.”