Bargain Booze owner signs franchise agreement with Jonathan James
Bargain Booze owner Conviviality Retail has embarked on a ten year franchise agreement with Jonathan James, the former chairman of the Association of Convenience Stores.
Conviviality will franchise 36 of its newly acquired GT stores to James, who plans to eventually grow his number of Conviviality stores to 100.
The news follows the announcement last month that Conviviality was to acquire 37 GT stores.
Conviviality Retail chief operating officer Amanda Jones said: “With an impressive track record in the independent and convenience sector, we are very pleased to welcome another experienced retailer to Conviviality Retail. Jonathan James is a highly skilled operator and we are looking forward to growing our brands with him.”
James added: “With over 600 stores, Conviviality is truly championing local off-licence led convenience on the high street. It’s this unique strategy which makes it stand out from the crowd, attract loyal customers and most importantly, make franchisees more money.
“It was important for me to join a collaborative brand that works in partnership with their franchisees. Their innovative approach to customer engagement is also appealing with leading edge initiatives such as a new mobile loyalty app and the forthcoming click and collect service.”
