Bargain Booze launches Christmas TV ad
Off-licence chain Bargain Booze has unveiled its Christmas TV advertising campaign as it looks to engage new and existing customers with value drinks promotions.
The adverts, which are running for two weeks on ITV until 24 December, feature a man attending an event that parodies an ambassador’s reception where Scotch eggs are handed out to guests on a silver platter.
The campaign will also involve Bargain Booze giving away thousands of Scotch eggs to its customers on Christmas Eve.
Adam Burnett, Bargain Booze marketing director, said: “With its stripped-back style of humour and clear message of great booze and great bargains, this new campaign supports our proposition of simplicity and straightforward value. We expect it to deliver strong footfall for our franchisees this Christmas.”
Created by Bargain Booze’s new advertiing agency More, the TV campaign is being supported by national radio and digital advertising.
