Bargain Booze appoints wine consultant
Off licence chain Bargain Booze has hired Susan McCraith MW as a wine consultant as it looks to develop its wine range.
McCraith, who is a former senior wine buyer at Waitrose, will review and develop the range across the company’s 615 stores with the aim of growing wine sales.
Diana Hunter, Bargain Booze, chief executive, said: “A significant number of our customers already shop the wine category and our aim is to improve their enjoyment and experience. We plan to leverage Bargain Booze’s brand strength and high street footprint to grow our wine sales across the estate.
“Susan’s appointment is key in fulfilling the potential of the wine category for our business and shaping our plans with our buying team, our suppliers and our Franchisees.”
Never Miss a Retail Update!McCraith is also a director of a fine wine company in Bristol and is currently chairman of the West of England Wine and Spirits Association.
Commenting on her appointment, McCraith said: “There is clearly a big opportunity for Bargain Booze to increase its wine revenues by introducing range, pricing, merchandising and promotional initiatives that appeal to existing and new customers. I’m looking forward to working with the company’s team, Franchisees and suppliers.”
