Asos wants more customers to use Asos Marketplace
Asos wants to encourage more customers to use its Asos Marketplace, a service which enables customers to sell their unwanted wardrobe items.
The service was launched at the end of last year and Asos says that its top sellers are now banking £1,000 per week by selling items from their wardrobes on the website.
Throughout November, Asos is raising awareness of its Free Listing facility with a direct marketing campaign to its existing customers, as well as attendance at university and college graduate fairs, with the message “Not worn it for a while? Sell it on ASOS Marketplace”.
Asos said the service is being used by boutique businesses from over twenty countries on the site, but there is also a growing community of individuals taking advantage of free listings to sell their unwanted wardrobe items. The site generates 1 million Marketplace visitors per month.
Spearheading the recruitment drive is Asos e-commerce director James Hart, who said: “Over 10,000 of our listings are from these sellers, many of whom have already made thousands of pounds, some of whom turned out to be budding entrepreneurs and have graduated to become successful boutiques; I feel it’s time to shout about this route into selling on our platform. Whether it’s just to fund that next purchase or to make a start in business, it’s free to list so I would encourage anyone who loves fashion to give it a go.”
