ASICS launches 2015 global advertising campaign
Sports performance brand ASICS has launched a new global advertising campaign for 2015.
Called ‘It’s a big world. Go run it’, the campaign is the brand’s most ambitious to date and features a TVC to be aired globally during headline sports events. There will also be a 90-second digital version, print, outdoor, online and in-store executions, and activations at marathons.
The TVC features runners of all ages, abilities and cultures challenging themselves on city streets, country roads, forest trails, snow, ice, and mountains with the aim of demonstrating the diversity of running and ASICS’ equipment.
Shot in New Zealand, it features a host of ASICS sponsored athletes, including triathlete Gwen Jorgensen, 100m and 400m hurdler and sprinter Queen Harrison, 800m runner Ryan Martin, elite training and fitness athlete Rosario Rios-Aguilar, and the elite trail runners Sissi Cussot and Genis Zapater.
As part of the campaign, fifteen short films will also be released throughout the year in which ASICS sponsored athletes discuss their training routines and diets.
Katsumi Kato, head of ASICS global marketing division, said: “Our new advertising campaign signifies a major step in communicating the ASICS brand on a global level. This demonstrates ASICS is the leading running brand, inspiring and helping athletes of all ages and abilities to experience running in all its forms. We believe ‘It’s a big World. Go run it’ will appeal to all types of runners, whilst also keeping the sport fun and accessible.”
ASICS will also release a number of iterations of the creative throughout 2015. A specific tennis campaign called ‘It’s a Tough Game. Go Smash It’ will be released in May and a rugby-focused campaign will be launched in the second half of the year.
