ASICS Europe sales up 13% in 2014
ASICS Europe increased its sales by 13% in the year to December 2014 after seeing strong growth across apparel and footwear in its running and tennis categories.
The brand delivered a good performance across all of its major European sales subsidiaries. While ASICS Benelux, Germany, Austria and Norway posted solid single digit growth, ASICS Denmark, Sweden, France, Spain, Italy, UK and Poland achieved double digit growth figures. Meanwhile sales in ASICS’ retail outlets surged by 37%.
Alistair Cameron, chief executive of ASICS Europe BV, said: “We’re extremely pleased with ASICS’ strong performance in the EMEA region, and in particular the increase in apparel sales. As a result we are confident of breaking the $1 billion sales mark in 2015.
“Our awareness levels have grown year-on-year and we’re set to build on our position as one of the top 3 ‘most desired sports brands’ with the launch of a number of new product innovations in 2015.”
In March, ASICS will launch a new global advertising campaign on major TV channels which will be its biggest campaign to date.
