Asda to launch range of financial products
Asda is the latest retailer to announce plans to offer a range of financial products.
The new Asda Money offering will include an unlimited cashback credit card as well as currency exchange and insurance products.
Kirsty Ward, head of Asda Money, said: “Times are tough and we want to do more for the millions of people that shop at Asda every day. Financial products are important, but they shouldn’t cost the earth and you shouldn’t need to be an expert to buy one.
“At Asda Money, we’re combining our retail and financial services expertise to provide quality products at prices that save people money every day.”
Never Miss a Retail Update!In addition, the supermarket has appointed specialist insurance broker Brightside to manage a new branded insurance offer which includes car and home insurance. Customers will be able to buy both insurance products online or over the telephone and can also access telephone support through Brightside’s UK based call centres.
Ward added: “At Asda Money we want to deliver quality, straightforward products at great prices and Brightside shares this philosophy. Brightside is lowering prices by reducing fraud and at the same time delivering added value products.”
Martyn Holman, CEO of Brightside, added: “We are delighted to be working with Asda – like Brightside, Asda is a major player in its industry and has a strong focus on customer service and value for money. We are confident that this partnership will be of long-term benefit to Brightside, Asda and Asda customers.”
