Asda to expand Click & Collect
Supermarket giant Asda is to expand its Click & Collect service by offering customers the option of picking up their online purchases from petrol stations, business parks and Asda Living stores.
The move is part of the supermarket’s plans to develop its multi-channel business which has doubled in size since 2010. This includes installing a “click and collect” service for food into 100 stores this year.
In a statement issued yesterday, Asda’s chief operating officer Judith McKenna said: “We’ve listened to our customers and have created practical solutions to make shopping at Asda even easier and more convenient.
“Our strategy isn’t based on being the most ‘techy’ it’s focused on enabling customers to move seamlessly between the store and the web.
“We’re installing free WiFi bringing the full benefits of the web into our stores and aggressively rolling out grocery click to allow customers the convenience of picking up their shopping at a time that suits them.”
In addition to enabling customers to pick up their groceries from their local store, Asda is also trialling collection points in an Asda Living store, a business park and a standalone petrol station.
McKenna added: “Just like all areas of our business we are prioritising what we do based on what matters most to our customers. They are short on cash and even shorter on time, so anything we can do to help is extremely welcomed by our customers.”
The plans were announced on the same day that Asda revealed that like-for-like sales rose by 0.3% in the 13 weeks to 29 September.
Asda CEO and president Andy Clarke said he was pleased with the supermarket’s performance, adding: “These are solid results in a tough market. I’m pleased we continue to strike the right balance in terms of delivering low prices, great quality and unbeatable service. That focus on real value is what our customers want.”
Building customer loyalty through all multichannel touchpoints – find how to by registering for the Retail Bulletin’s 4th Multichannel Retailing Summit February 6th 2013. Hear from N Brown Group plc,Evans Cycles, Lovehoney, Tesco, Google plc, A Suit That Fits, Ladbrokes, Gravis Germany and more. Click here for programme details and registration.
