Asda reports flat Q4 sales
Supermarket giant Asda has reported flat like-for-like sales over the Christmas trading period as it warned of a tough year ahead for consumers.
In the 14 weeks to 5 January, like-for-like sales edged up 0.1% while full year like-for like sales rose by 1%.
Commenting on the figures, Asda chief executive Andy Clarke said: “We’re pleased with our results in a tough market.
“The last quarter was challenging but that’s because of the decision’s we took to drive volume. It has left us in a good position for this year.”
Never Miss a Retail Update!Clarke added: “Looking ahead we expect the market to remain tough in 2013 for our customers.”
Asda said it enjoyed its “biggest online Christmas ever” with internet sales climbing 18.8%
Commenting on the horse meat scandal, Clarke said: “For Asda, our customers come into our stores and they expect to buy what’s on the label. So I feel very responsible for that.” Clarke said he would leave “no stone unturned” to address what happened in the supermarket’s supply chain.
In a separate announcement, Asda unveiled plans to deliver its George clothing products to 24 countries in Europe after a “record” year for sales and profits. The brand is also expanding in the Middle East with George stores opening in the UAE and Jordan.
