Asda offers ‘Smartprice’ fresh produce
Drive to make fruit And veg more affordable
Asda has launched a new value range of fruit, vegetables and dried nuts, aiming to support the UK government’s drive to improve the nation’s diet.
The ‘Smartprice’ range features the lowest ever produce prices ofered by Asda, including 1kg of bananas for just 65p, four oranges for 58p, 500g of tomatoes for 68p and a whole melon for 78p.
The supermarket is initially introducing 12 products into the rebranded Smartprice range with more to follow in the coming months. The range enables ASDA to reduce prices for customers whilst helping utilise a greater proportion of its growers’ crops by taking advantage of more flexible product specifications.
For instance Smartprice oranges are exactly the same variety as standard ASDA brand oranges, but are simply smaller in diameter. Whilst sizes may vary, Asda insists quality is guaranteed.
Angela Spindler, Asda’s trading and marketing director said: “We’re committed to making it easier for our customers to lead a healthy life. Our Smartprice produce range will enable millions of customers, who are on a tight budget, to buy top quality fruit and veg at the lowest possible prices.”
The launch follows price reductions on Asda’s [i]Good For You! [/i]healthy range earlier this month, as well as on brand names including Evian water and Weight Watchers ready meals.
