Asda launches mobile grocery website
Supermarket giant Asda has launched its first mobile grocery website to enable customers to buy its groceries online using their smartphones.
The site will offer all of the features on the main Asda.com grocery website, and will allow customers to register, shop and amend an existing order or delivery slot up until 10pm the day before their delivery is due.
The new mobile-optimised site site also includes a convenient mobile store locator, offering maps and directions so customers can easily find their nearest Asda when they are out and about.
Asda’s grocery home shopping service has been in operation since 2001 and covers 97% of UK postcodes with deliveries up until 10pm every evening.
The supermarket developed the mobile site to meet customer demand as over half its online grocery customers have a smartphone.
Kate Cuthbertson, Asda’s head of mobile strategy said: “We know our customers want shopping convenience at their fingertips – so we’ve developed an easy-to-use grocery website, fully accessible from smartphones, with the option to add or amend orders right up until the evening before delivery.
“The mobile site was an international collaboration between Asda and the Walmart mobile team based in the US. We’ll be constantly updating and improving the site over the next few months, with lots more interesting mobile developments to follow soon.”
The move follows the launch of the Asda Price Guarantee (APG) iPhone App which has been downloaded by more than 250,000 customers since October 2010.
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