Argos expects to receive more than 3 million visits to its websites this Cyber Monday
Argos has said that it expects to see in excess of three million visits to its websites and apps on Cyber Monday next week, the busiest day for online shoppers.
On the equivalent day last year, which was Monday 3 December, Argos received 3.1 million visits across its main website, mobile site and apps – almost 50% more than Cyber Monday 2011. Check & Reserve orders, where customers reserve stock for immediate collection from store, and home delivery orders were both up by around 50% compared to the previous year.
Last year, the retailer’s online visits peaked between 10am and 11am, as many of its customers started shopping two to three hours earlier than the previous year, and again in the evening between 9-10pm, with almost 4,700 visits per minute to Argos channels.
Argos said that one of its biggest distribution centres, Barton DC in Burton-on-Trent, is expecting to dispatch a quarter of a million items on Cyber Monday this year.
Never Miss a Retail Update!Graham Barnes, supply director, Argos said: “Almost half of all Argos sales are online and with more customers expected to shop digitally this Christmas, we’re doing everything we can to make it easy for our customers to get what they want, the way that they want it across our stores and delivery channels.
“This year will be the most digital Christmas ever for Argos with customers able to browse gift ideas using our first online gift guide. Our six recently opened digital stores offer local customers benefits such as touch-screen digital browsers and Fast Track collection for online orders.”
According to Experian Hitwise, 112 million visits were made to retail sites on Cyber Monday in 2012, which represented a 32% increase year-on-year. Last year, UK consumers also set new records for the amount of time spent shopping online in a single day, spending 15 hours on retail sites.
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