Antler luggage brand bought out of administration
Administrators for the Antler luggage business have announced that its brand, online retail business and assets have been sold to an ATR group company.
Antler entered administration in May after Covid-19 lockdowns adversely impacted companies operating across the travel and retail sectors.
Will Wright, partner at KPMG and joint administrator, said: “We are delighted to have concluded this deal which safeguards the future of this storied and iconic brand. With travel restrictions now easing, ATR is in a strong position to be able to take the Antler business forward.”
Founded in 1914, Antler previously operated a number of retail outlets and various online channels and continued to trade online following the administration.
Amber Spencer-Holmes, chief marketing officer at Antler, said: “Antler holds a unique position in the market, designing contemporary luggage and travel accessories with the quality and reliability expected of a brand with over 100 years of expertise. We remain an ambitious and highly motivated team, and with a fresh new website launching imminently, we’re confident Antler has the positioning, product development plans and digital-first strategy in place to secure a successful future.”
