Anna Ryder-Richardson cleans up at Makro
TV makeover queen launches Luxana Duo-Tone
Anna Ryder-Richardson has teamed up with Makro and paper manufacturer LPC to launch Luxana Duo-Tone, a new toilet tissue range which combines two tissue colours in the same roll.
Said by Makro to be one of the most important technical innovations since coloured toilet tissue was first introduced, the new brand is a response to the continuing popularity of television programmes that deal with colour and design in the home, and their influence on customer purchasing preferences.
As part of a the nationwide launch of the new product, Ryder-Richardson, known for her work on TV’s [i]Changing Rooms[/i], visted Makro’s Hillington store in Glasgow to meet shoppers.
Nick Redford, Makro category buyer said: “Softness and Colour are the top two factors governing a customer’s choice of toilet tissue and with Luxana Duo-Tone we have a brilliant combination of the two.
“LPC were the first manufacturer in the UK to use Tissue-Flex technology that creates the extra softness in our Luxana range of toilet tissue and makes it rival that of the UK’s major brands. With Luxana Duo-Tone, Makro and LPC are considering what is important to our customers and we are the first to use this new approach to colour.”
Sara Banks, own label co-ordinator at Makro, said: “We asked a selection of our customers to pick their favourite colour combinations, and the first two of these Duo-Tone colours are appearing on the shelf on launch day. Other colour combinations are likely to be added to the range later. Given the positive feedback we have had from our customers and the enthusiastic backing of Anna Ryder-Richardson, we are confident that this is going to be a major success.”
Ray Seagrave, marketing manager for LPC, said: “This is one of the most exciting projects we have been involved in. Makro put a tremendous amount of effort into thinking about the needs of their customers and this is an example of how we have been able to develop an idea around a consumer trend into something new and a little bit special.”
