Amazon to showcase Christmas Stars
Exclusive content aims to drive traffic
Amazon.co.uk is offering exclusive content from a range of ‘Christmas stars’ as it aims to capture a big share of Christmas sales.
On a one-a-day basis, more than 35 celebrities including Robbie Williams, Ewan McGregor and Busted will offer new and exclusive material for in an online exhibition of celebrity-created content running from November 1 to ntil Christmas.
Stars including Robbie Williams, Fatboy Slim, Paul McCartney, Ewan McGregor, Jools Holland, Tom Jones, Matt Lucas, David Walliams, Dom Joly, Avid Merrion, Busted, McFly, Jonny Wilkinson, Nigella Lawson and Jamie Oliver will showcase the ‘never-seen-before’ material exclusively on Amazon.co.uk’s home page every weekday in the run-up to Christmas.
This will include:
[L]Fatboy Slim showcasing an exclusive track [/L]
[L]Trinny & Susannah revealing why green is the colour to be seen in this winter [/L]
[L]Jamie Oliver reveals who he would invite to his fantasy Christmas dinner[/L]
[L]Little Britain stars Matt Lucas and David Walliams divulging their comic influences[/L]
[L]Spiderman 2 exclusive extras and behind-the-scenes insights [/L]
Robin Terrell, Amazon.co.uk’s managing director, said: “We’ve been offered incredible access to the UK’s leading celebrities. As a result we have a fantastic line-up of very exciting celebrity exclusives which will, from November 1, transform the site into a celebrity advent calendar.
[img r]TrinnySusannah.jpg[/img]”We expect this Christmas to be our biggest ever, and customers can take advantage of our great selection and low prices, plus free super saver delivery on qualifying orders over ₤19, whilst discovering more about their favourite celebrities exclusively at Amazon.co.uk.”
