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Amazon to celebrate 20th birthday with Prime Day sale

Amazon is to celebrate its 20th birthday next week with a ‘Prime Day’ sale where it will offer more deals than Black Friday, but only to… View Article

GENERAL MERCHANDISE NEWS

Amazon to celebrate 20th birthday with Prime Day sale

Amazon is to celebrate its 20th birthday next week with a ‘Prime Day’ sale where it will offer more deals than Black Friday, but only to Prime members.

On Wednesday 15 July, the online retail giant will offer new and existing UK Prime members access to thousands of “Lightning Deals”, six “Deals of the Day” and unlimited fast, free delivery.

Amazon Prime launched in the UK in 2007 and offers members one-day delivery, a streaming-video library and other benefits. Last week, the retailer added the Prime Now service in the UK which offers one-hour delivery for Prime members in selected London postcodes. The service is expected to reach all of London and additional UK cities by the end of the year.

For Prime Day, Amazon said members in the UK, US, Spain, Japan, Italy, Germany, France, Canada and Austria will find deals starting at midnight, with new deals starting as often as every ten minutes.

The retailer is also offering UK customers the opportunity to join Amazon Prime before midnight on Wednesday 8 July for £59 for the first year.

Christopher North, managing director at Amazon UK, said: “We’re offering Prime members thousands of deals on Prime Day. In fact, in the UK we are offering more than double the number of deals that we offered last Black Friday.

“Prime Day is the latest benefit for Prime members and you can expect us to add further benefits and features to this great service over time.”

In the run-up to Prime Day, Amazon is also inviting UK Prime members to use the Prime Photos service to enter #PrimeLiving Photo Contest for a chance to win the sterling equivalent of $10,000 USD in Amazon.co.uk Gift Cards. 

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