Amazon reports record sales
Electronics is biggest sales category
Online retailer Amazon has reported its busiest Christmas ever while completing its reinvention from an online book and music retailer into an internet department store.
Although its books business set a new Thanksgiving weekend record, consumer electronics sales surpassed book sales on www.amazon.com that weekend and was Amazon’s largest sales category for the first time.
Its top selling electronics products during December were the Apple 20GB iPod, the Apple 4GB Silver Mini iPod, the Phillips DVP642 DivX Progressive Scan DVD player, an iTunes $15 prepaid card and the Canon PowerShot SD 110 3MP Digital Elph camera.
Christmas 2004 also set a new worldwide record for single day trading on Amazon, with more than 2.8 million units ordered, or 32 items per second, worldwide.
On the peak day this season, Amazon’s worldwide fulfillment network shipped over two million units. Orders were shipped to 217 countries, with Amazon claiming more than 99 per cent of orders delivered in time to meet holiday deadlines worldwide.
