Amazon launches Beauty business
Online giant trialing cosmetics sales in US
Amazon has started selling cosmetics through its US Amazon.com website.
The online retailer has launched in Beauty site in a beta, or test, mode as is gauges customer response.
The Amazon Beauty store offers products, including skin care, fragrance, makeup, hair care, men’s grooming, and spa products. Brandd available include Sephora, Avon, LUSH, NV Perricone, H2O Plus, L’Occitane, Laura Mercier, Philosophy, and DDF.
The alos features, celebrity makeup artist Eve Pearl offers customers exclusive tips on how to get great looks like the perfect smoky eye and modern matte lips. Pearl, a three-time Emmy Award winner and author of Plastic Surgery Without the Surgery: The Miracle of Makeup Techniques, has worked with Hollywood celebrities such as Sharon Stone, Mira Sorvino, Lisa Ling, and Amanda Peet.
Her monthly “how-to” advice column, featuring specific product recommendations and techniques, will help customers find the right makeup and skin care products, solve beauty problems, and discover the hottest styles.
Maria Renz, director of Amazon.com Beauty, said: “Our goal is to offer customers the largest selection of the best beauty products as well as exclusive content to help them find and discover the right products for them. Some favorites are Philosophy Hope in a Jar, LUSH’s Dream Cream, and Fresh Sugar Blossom scent.
“By delivering a stress-free shopping experience – with hundreds of fabulous brands, customer reviews, top sellers lists, and one convenient shopping cart – the Amazon.com Beauty store is hoping to prevent numerous frowns and keep wrinkles from making a premature appearance.”
