Amazon.co.uk is set for its busiest Christmas Day ever
Amazon.co.uk has announced that it is expecting 25 December to be its busiest Christmas Day yet for sales.
Sales on the site on 25 December have grown by more than six-fold over the past five years and this year orders are expected to peak at 8.52pm.
Amazon.co.uk is also forecasting that Christmas Day 2015 will be the busiest day ever for digital downloads on the site. Digital sales on Amazon.co.uk traditionally peak between Christmas Day and 28 December and with Black Friday 2015 setting new records for sales of both Kindle eReaders and Fire tablets, the number of downloads is expected to reach a new high this year.
“Digital streaming and downloads are extremely popular on Christmas Day because of the number of new devices that are given as gifts,” said Jay Marine, vice president of Amazon Video EU. “The moment that people receive their new device, they want Kindle books to read, apps to play, music to listen to, and movies and TV shows to watch. With more digital content available on Amazon than ever before, we expect Christmas Day to break digital download records.”
Christmas Day was the busiest day for downloads of digital products in 2014 on Amazon.co.uk. Uptown Funk by Mark Ronson and Bruno Mars was the top selling track, Gone Girl by Gillian Flynn was the most downloaded Kindle book and X-Men: Days of Future Past was the bestselling title on Amazon Video.
