AllSaints launches fragrance range in Boots stores across the UK
AllSaints has expanded its partnership with Boots by launching its latest fragrance collection in 93 of the health and beauty retailer’s stores across the UK.
The fragrances include the fashion retailer’s Eaux de Parfum collection, which has been developed with fragrance company Scent Beauty and renowned perfumer Gabriela Chelariu.
Launched in September 2024, the collection comprises three signature scents including Sunset Riot Intense, Shoreditch Leather and Ravaged Rose.
Boots also stocks AllSaints luxury optical ranges, which include a mix of male, female and dual-gender frames.
Catherine Jobling, chief operating officer of AllSaints, said: “We’re thrilled to launch our fragrance range in Boots stores across the UK, building on its online success and helping us to reach more people than ever before.
“The response so far has been fantastic, and we’re excited to see even more customers connect with the collection. This is an exciting step for AllSaints in the fragrance world, where we see great potential for growth.”
